What we do

Research, insights & analytics and modeling
At Intelligent Research in Sponsoring, we think of our clients’ sponsoring budget as an investment and an engine for business growth.
Our arsenal of tools provides decision support throughout the whole sponsoring process. 

Real-time analysis of results that incorporates brand tracking, digital metrics and brand sales, allows IRIS to accurately measure marketing/communication/sales impacts.
Our proprietary approach to econometric modeling helps to close the loop so that we can continually optimize and improve sponsoring execution.
This ability to accurately diagnose the effects of sponsoring investment is yet another key pillar in IRIS's unique offering. Utilizing techniques from the fields of brand and media research, consumer exploration, probability and statistics, operations research, artificial intelligence and econometrics, they uncover the real effects of our clients’ advertising.